↳ November 2023- March 2024
↳ Interaction design, prototyping, wireframing, visual design, responsive design, accessibility, user interviews
Moss is an agricultural tech startup focused on making tree grower’s lives easier. They utilize autonomous technology to make typically labor-intensive tasks, like counting trees or spraying herbicide, happen in a fraction of the time. They specialize in technology such as autonomous robots and sensor kits equipped with GPS and Lidar.
3. The users for the mobile app have limited English/Spanish language fluency and technology fluency. The mobile app in particular had to be incredibly straightfoward and visual.
Using the annotated maps in the system, the workers in the farm office can schedule missions. These scheduled missions will be synced to the control app.
The speed of the tractor with the sensor kit attached is one of the most important metrics to keep track off. High speeds can impact the quality of data collection, so users must ensure that they are within the right window (1-2 mph).
During a user interview, one of our farmers recommended that we try to emulate some of the visuals found commonly on farms. The primary users of the mobile app are farm workers, who primarily speak indigenous languages with limited Spanish and English. So, I started exploring visuals that reflected speedometers found on tractors and other farm equipment.
The evolution of the speedometer visual illustrates my process of paring down the information and emphasized the color cues for maximum readability.
One of the farmers we talked to said:
“The operator is tracking many things, so [the mission in progress] area needs to be clean… the speedometer is a visual workers are used to.”
This feedback informed the final direction of this panel: one that visually emphasized the most crucial pieces of information.