Futurist Club Rebrand

A slick, modern new logo and brand identity for Carnegie Mellon University's Futurist Club

Mockup of a poster for a seminar on decolonization

My role

I did a full rebrand, including designing new logos, posters for club events, merch designs (stickers, t-shirts), and social media assets.

↳ February 2022 (~ 2 days)

↳ Adobe Illustrator, Figma

Context

The Carnegie Mellon Futurist Club went through a revival in 2022, and needed a fresh brand to reflect the new vision. This new brand identity shows that we can try to define a loose version of what the future can be but ultimately it’s unknown, through loose shapes and cool colors.

Print design & merch

Print posters were displayed throughout Carnegie Mellon University’s campus buildings and used in promotion on social media. T-shirt and stickers were distributed to 40+ club members.

Brand identity guidelines

A more in-depth look at my process & final brand design.

Spraybot Interface

Monitor and control an autonomous robot

Metamorphosis

An interactive visualization forecasting what a sustainable world looks like in the year 2071.

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