A slick, modern new logo and brand identity for Carnegie Mellon University's Futurist Club
My role
I did a full rebrand, including designing new logos, posters for club events, merch designs (stickers, t-shirts), and social media assets.
↳ February 2022 (~ 2 days)
↳ Adobe Illustrator, Figma
Context
The Carnegie Mellon Futurist Club went through a revival in 2022, and needed a fresh brand to reflect the new vision. This new brand identity shows that we can try to define a loose version of what the future can be but ultimately it’s unknown, through loose shapes and cool colors.
Print design & merch
Print posters were displayed throughout Carnegie Mellon University’s campus buildings and used in promotion on social media. T-shirt and stickers were distributed to 40+ club members.
Brand identity guidelines
A more in-depth look at my process & final brand design.