Ad Astra
New logo for Carnegie Mellon University's biggest and most beloved annual event, Spring Carnival. In person for the first time in 2 years.
My role
I was asked by the Carnegie Mellon University Spring Carnival Committee ask me to come back and design the logo for Spring Carnival 2022. I made a few more minimalist logo variations that was printed on staff t-shirts, puffer jackets, banners, stickers, hats, and even graduation stoles.
↳ October 2021
↳ Adobe Illustrator, Adobe Fresco
The theme that year was “Ad Astra,” which means “To the stars” in Latin. This logo evokes images of celestial, heavenly bodies, aliens, stars, planets, galaxies, spaceships, the Moon, the Sun, and all things “out of this world.”
True to the theme, I added of stars, planetary bodies, and a buggy spaceship.
Official logo for Carnegie Mellon University’s Spring Carnival 2022.
Evolution of my logo sketches
Testing buggy x banner color combinations
My entire brainstorming and sketching process highlights the evolution of the “Ad Astra” logo in this timelapse
The big reveal
The theme logo was revealed in an event that fall. The logo was also featured on Carnegie Mellon’s social media outlets, the university website, marketing emails, and merchandise distributed to the student body.
